I know it’s been a while since I have posted on here. Recently I have been working on web design, local SEO and Google Business Profile optimization projects. I thought I would post an update so you can see what I am working on. Hopefully, you can get something useful out of these updates and see for yourself that there are ways to grow your business online while targeting local areas.
Some of these clients are new, so I want to state any digital marketing work done is still a work in progress. With that said, I have seen positive results in one month’s time. I’m going to discuss what I have been working on and the results. If you are interested in this, read on. If you are looking for more information on online marketing, you can visit my other posts.
Client #1
Company: Soca Brazilian Jiu Jitsu San Diego
Work: Google Paid Ads (PPC) and Google Business Profile Optimization
I have been working with this client for a while and really like working with them. They handle their own Facebook marketing and do a great job at this. Which definitely makes my job easier because they keep their current students and parents engaged. Let me explain why it makes my job easier. It’s a lot easier to market to a built-in audience. Plus, having an active social media profile can aid in legitimizing your business in potential customers’ eyes. They can see what’s being posted along with the followers and engagement you have.
Now let’s focus on the work I have been doing for them. For the paid ads, I have been using Google AdWords. As of now, we have only been running text ads focusing on relevant keywords to their services. They are averaging around 22 new leads per a month, which is good considering we are targeting a 10-mile radius from their business location.
Besides this, I have been working on their Google Busness Profile. I’ve been able to help them increase their map listing rankings not only in their city but in some nearby cities as well. I will state they have been very good at getting reviews, which helps with increasing their rankings. Besides, the reviews help legitimize their business in potential customers’ eyes
Client #2
Work: Google Business Profile Optimization, Local SEO and Landing Page Design
This is a new client. I have only worked with this client for a month but in the short time I have been able to triple the traffic views. I have done this mostly by optimizing their Google Business Profile. They are showing for local area keywords such as mobile auto detailing near me.
They are a mobile business but their registered address is in Hillcrest CA. To help provide a location signal; I built them a landing page you can view here https://www.royaldetailingsd.com/hillcrest-san-diego-ca.
Even though this web page was built to help provide a local signal for the Google Business Profile, the page itself ranks in the organic Google SERP for local Hillcrest searches.
Client #3
Work: Website Design
This was an interesting project. This site was literally just posted a couple of days. What was interesting about this project it they only wanted a one page design. However, they don’t have a lot of competition for their services in their local area. So, during the design process, I optimized the site for local searches. Now with smaller sites it can be more difficult to rank, but with the limited competition and the site only being indexed in Google for a couple of days, it’s showing positive results. It’s already showing for some keywords on page two of Google organic search results.
Client #4
Company: Oui Promote
Work: Website Design and Digital Marketing
This was a bigger project that I took on. It's an e-commerce store for the trade show display and signage industry. For those of you, not familiar e-commerce design and web development is tedious work. Not only do you need to come up with the design concept and images for all the products, you have to make sure everything is hooked up correctly from the cart to the shipping.
With that said, I think the website design came looking clean and nice. I think the site is very user friendly and has all the content they should need to make a purchase online.
I just recently starting working with them on their digital marketing. They don't have a big budget, so I have been focusing on ranking them in the local organic search on Google and increasing the prominence in the google map listings. So far, we have been off to a good start. I have achieved 1st page rankings for their main local keyword San Diego Trade Show Displays and recently have started to see some movements on the Google Map rankings.
Client #5
Company: EC Guitars & Music
Work: Website Design and SEO Marketing
EC Guitars and Music is a relatively new client that we are currently working on creating and updated e-commerce store and on the WooCommerce and WordPress platforms. Currently is on the music store platform rain which is has very limited website builder on it and you do not have access to the backend or servers to make changes directly on the platform.
Our aim is to refresh the design of EC Guitars and Music and prioritize the execution of an effective SEO strategy to increase the sales of our guitar and music products in San Diego County and other areas.
To enhance the website's performance, the content will undergo an update that references the specific GEO target of San Diego. Additionally, relevant keywords will be incorporated to boost its search engine ranking. Moreover, the website will be optimized for mobile use and loading speed will be increased.
Stay tunded for updates!
Conclusion
I hope you found this content interesting. To learn more about digital marketing, I recommend checking out the other posts. If you have a project, you need help with you can contact me on my agency site at https://www.localdudesmarketing.com/contact-us/.
