Marketing can be scary for many small businesses, but that doesn't mean you should ignore it. Don't get frustrated and treat your marketing like a four-letter word. You should embrace the challenge, and once you start to receive positive results, you might even come to enjoy it.
I hope before you started your business; you took the time to create a marketing plan. This plan should have contained information not only on how you planned to brand your company but also attract customers. Have you acted on this plan? Did you test what works and what doesn't work for your business?
I am a digital marketer by trade; marketing comes more natural for me. However, that doesn't mean I don't get frustrated when the work I'm doing doesn't seem to be moving the needle quick enough for me. Let me tell you I had to learn patients, especially for SEO marketing because you don't get that instant gratifications like you do with other marketing services.
My business is in a very competitive market surrounded by other SEO experts, so ranking for highly sought after keywords has been a struggle. Especially when you when you are newer company and have a limited budget. Let me tell you, the struggle is real. For instance, I have been trying to boost the rankings for the keyword term San Diego search engine optimization. Hopefully things will start looking up.
So, I do understand why you might not be putting 100% effort into your marketing, but you know that saying is right what you put in is what you get out. Let me help guide your marketing journey. A quick plug for myself if you feel overwhelmed or don't have the time I am available to help. You can view our digital marketing services at Local Dudes Marketing.
I wish I had some tips on how to speed up your marketing, but I don't what I do have is three tips on how to improve your small business marketing.
- Don't let great get in the way of good. What I mean by this is your marketing campaign doesn't have to perfect to be effective. As long as the piece you put together for your marketing campaign looks professional, you will be okay.
- Always test everything you do. Without testing, you are not going to know what works and what doesn't. Lucky for you online marketing allows you to track the results a lot easier than traditional marketing methods.
- Study your competition. You can learn a lot from your competitors. There is software that allows you to track data for pay-per-click and search engine optimization. This information is very insightful, such as showing keywords your competitors are ranking for. Not only does this help save time, but it also enables you to determine what is working within your industry.
I hope you find this article is useful. Remember, if you want your business to be successful, you must have an actionable marketing plan that is adaptable to fit the current economic climate and your budgetary needs.